Carpet Court
Product Visualiser
- Identifying best-in-class technology providers
- Designing a market-leading visualiser experience
- Delivering an interactive blueprint to guide development
The brief.
Led by a new organisational strategy, Carpet Court were on a mission to reinvent their online browsing experience. The centrepiece to this digital renovation was the ambition to deliver a market-leading product visualiser tool. Their vision was to assist their increasingly time-poor customers in making informed product choices online, improving the quality of in-store interactions for their franchisees.
The challenge.
Phase 1 of the project was about idea validation. The goal of this phase was to answer the simple question: is it technically feasible to build a custom, best-in-class visualiser experience? Our challenge was to find a leading software provider who could meet Carpet Court’s requirements and justify further prototyping activities. This involved experimenting with as many visualiser experiences as we could get our hands on.
The opportunity.
We presented our technology comparisons to the internal steering committee members, who were ecstatic with the testing results. Shortly after we introduced Carpet Court to the European software providers, we received the go-ahead to start the design and prototyping phase. Our design objective was to keep the visual interface as simple as possible, allowing the core visualiser experience to take centre stage. We were able to apply our learnings from the testing phase to our own product blueprint, designing what we believe is a more sophisticated visualiser solution.
The result.
Our technology investigation and prototyping services fast-tracked Carpet Court’s ability to deliver a market-leading visualiser experience. By starting with a clear vision and product requirements, we were able to identify a software specialist that could deliver on this strategic vision for the organisation. The final solution prototype, which was eventually passed to the European software provider for development, allowed Carpet Court to implement a sophisticated custom experience that complimented the style of their new ecommerce website.
